About the role

Dream Yacht Group is searching for a resourceful and hands-on Digital Marketing Senior Executive, with experience on big web projects, analytics, CRM and Social.

We are in a crucial and very exciting time and we need someone with ability to focus, project manage, lead digital agencies, with a solution focused mindset and a pragmatic approach. We are a fast growing company and our digital footprint is becoming more fundamental to all areas of the business and this role needs to interact with marketing management, IT and our agencies to ensure clear execution with an aligned strategic base.

This role will be responsible for all digital platforms, specially Web, Social and CRM, and will have to be strong in performance, project management, social media, SEM, and UX.

If you come from an online media agency, digital agency or travel industry with a robust digital background and you are interested in the travel industry and in a collaborative and growing company, this position is for you. 

Responsibilities

  • Ownership of web strategy and delivery
  • Grow digital lead acquisition across all channels by developing SEO and PPC strategy
  • Deliver SEO and PPC strategy, including search, display, social, remarketing & instream ads
  • Manage and deliver CRM development & database segmentation to increase conversion
  • Build automation programs to deliver targeted emails to our subscribers across all our products and businesses
  • Liaises with IT team to communicate marketing team’s needs and challenges resourcing 
  • Analyse email campaign reports and identify new subscriber segments for targeted campaigns
  • Work with the wider marketing team to build and run structured campaign tests (A/B tests)
  • Ensure the smooth integration of webforms to CRM for tracking of leads and recording of data
  • Provide 1st line support for all company users of the CRM and ensure all users adhere to best practice and data quality is maintained
  • Lead on analytics insights across platforms
  • Review and monitor UX across platforms 
  • Leading SEO/Content agency and Web production agency

 

  • Areas of responsibility:
    • Websites
    • CRM
    • SEO & PPC
    • Lead growth & ROI
    • Analytics reporting & insights
    • Digital project delivery

Requirements

  • BS/MS degree in marketing or a related field
  • Proven +5 years experience in either a digital marketing role, or a Digital/Media agency
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with project management platforms such as Base Camp, Monday or others
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Organised, focused, goal oriented and hand-on approach
  • Strategic view combined with a pragmatic mindset
  • English is a must, French and/or Spanish desired
  • Based in Barcelona

What we offer

  • Relevant salary package for the experience and requirements requested
  • Great workplace environment
  • Young collaborative marketing team
  • Growing company in a challenging industry with an engaging product
  • Promotion opportunities in the long run

ABOUT US

Dream Yacht Charter is the world’s largest charter company. It was founded by Loic Bonnet in 2000, who has been in the sailing industry for years before taking the helm of his own charter company. We started off small, offering six yachts from the Seychelles and now our fleet has grown to + 1200 yachts in +60 destinations worldwide, including North America and the Bahamas. Our customers can book bareboat, crewed or by the cabin charters in some of the world’s most beautiful cruising grounds, such as the Caribbean, Croatia, Ionian islands, as well as Tahiti and the Maldives. We’re also continually developing interest in new sailing areas, such as New Caledonia and Cuba.

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